Privacy Policy
Online shop privacy policy
As a subsidiary to WWT we are committed to supporting the protection of the world’s wetlands and all that live in and around them. This work would not be possible without the support of a large number of people, including our online customers, members, donors, on site visitors and many other supporters.
We’re also committed to protecting your privacy and security. This policy explains why and how we use your personal data, to ensure you are fully informed and in control of your information.
If you have any questions about this policy, please contact our online shop team in any of the following ways:
Write to: WWT Online Shop, WWT (Trading) Ltd, Martin Mere, Fish Lane, Burscough, Lancashire, L40 0TAEmail: shop@wwt.org.uk
Phone 01704 895181
Contents
About WWT
What personal data WWT processes
How WWT processes personal data
Your rights
Data security
Website cookies
Sharing information with others
Comments or questions about WWT’s Online Shop Privacy Policy
Changes to WWT’s Online Shop Privacy Policy
About WWT Trading
The Wildfowl & Wetlands Trust (Trading) Ltd (referred to as WWT (Trading) Ltd) is a subsidiary company of the Wildfowl and Wetlands Trust Limited charity (1030884 in England and Wales, SCO39410 in Scotland) and a company limited by guarantee (2882729 England). VAT number 618368028.
Company registration 02541350.
The registered address is Wildfowl and Wetlands Trust (Trading) Ltd,WWT, Slimbridge, Gloucestershire GL2 7BT.
This Privacy Policy relates to personal information (allowing an individual to be identified directly or indirectly) that is obtained and stored by WWT (Trading) Ltd. and for which WWT (Trading) Ltd. is the Data Controller.
What personal data WWT (Trading) Ltd processes
WWT (Trading) Ltd. processes the following types of personal information:
- Identity Data includes first name, last name, username or similar identifier, title
- Contact Data includes billing address, delivery address, email address and telephone numbers.
- Financial Data includes payment card details.
- Transaction Data, including details of your orders and products you have purchased from us
- Technical Data, including internet protocol (IP) address, login data, browser type, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
- Marketing data, such as your preferences for receiving communications from us about the shop and/or WWT’s conservation work. How you interact with our site and the actions you take while visiting.
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.
How WWT (Trading) Ltd processes personal data
WWT (Trading) Ltd processes personal information in the following ways:
- To process and deliver your order.
- To process payment of orders.
- To notify you of any changes to your order, where relevant.
- To administer returns, exchanges or other, where relevant.
- To enable WWT (Trading) Ltd to maintain a record of customers and their orders.
- To carry out due diligence, where relevant.
- For analysis leading to the production of management information relating to income generation and product sales
- In relation to any correspondence entered into with WWT (Trading) Ltd by any offline or online channel.
- To send marketing communications from us about new products and offers, if you have requested information from us or purchased goods from us and you have not opted out of receiving that marketing.
- To share information about the work of WWT, if you have requested information from us or purchased goods from us and you have not opted out of receiving that marketing.
- To measure the effectiveness of our advertising by understanding the actions that people take on our website. More detail under Cookies section.
- To keep WWT (Trading) Ltd customers data up to date.
- To update customers on any changes to this policy.
- To implement any instructions WWT receives with regard to withdrawing consent to send information.
Individuals can update or withdraw their consent at any time, for individual channels of communication, or for all channels, by contacting WWT (Trading) Ltd.’s online shop team on 01704 895181 or emailing shop@wwt.org.uk
All WWT’s supporter emails contain an unsubscribe link.
Your rights
Subject access
Individuals have the right to request at any time the information WWT (Trading) Ltd holds about them, as subject access requests. Such requests should be submitted by emailing subjectaccess@wwt.org.uk or by writing to: WWT Online, WWT (Trading) Ltd, Wildfowl & Wetlands Trust, Martin Mere, Fish Lane, Burscough, Lancashire, L40 0TA.
Depending on the nature of the request, WWT (Trading) Ltd may seek a form of identification to verify the identity of the person making it. The information will be supplied within 30 calendar days of the request or the verification, whichever is the later.
If a request is made in person at one of our centres, you may be asked to follow this up in writing.
Rectification
If individuals believe the information WWT (Trading) Ltd holds about them is incorrect or incomplete, they have the right to ask the organisation to correct it. WWT (Trading) Ltd must respond within one month of the request being received. Requests can be made by contacting WWT (Trading) Ltd team on 01704 895181 or emailing shop@wwt.org.uk
Objection
Individuals have the right to ask WWT (Trading) Ltd to stop processing their personal data. In this situation, WWT (Trading) Ltd can continue to store the data to ensure the request can be respected in the future, but all processing must cease, unless there is a legal purpose. Requests can be made by contacting WWT (Trading) Ltd team on 01704 895181 or emailing shop@wwt.org.uk
Portability
Where they have given consent to WWT (Trading) Ltd. processing their data, individuals have the right to ask WWT (Trading) Ltd. to provide their personal details to another organisation via commonly used open format such as a CSV file. Requests can be made by contacting WWT (Trading) Ltd. team on 01704 895181 or emailing shop@wwt.org.uk
Erasure
Individuals have a right to have personal data erased and to prevent processing by WWT (Trading) Ltd. in the following circumstances:
- Where the personal data is no longer necessary in relation to the purpose for which it was originally collected/processed
- When the individual withdraws consent
- When the individual objects to the processing and there is no overriding legitimate interest for continuing the processing
- The personal data was unlawfully processed (i.e. otherwise in breach of the GDPR)
- The personal data has to be erased in order to comply with a legal obligation.
- The personal data is processed in relation to the offer of services to a child.
WWT (Trading) Ltd. can refuse to comply with a request for erasure where the personal data is processed for legal reasons or other scenarios that may be in the public interest as specified by the ICO.
Erasure requests can be made by contacting WWT (Trading) Ltd team on 01704 895181 or emailing shop@wwt.org.uk
Compensation
If individuals believe they have suffered damage because WWT (Trading) Ltd has behaved in breach of Data Protection law, they are entitled to claim compensation.
This right can only be enforced through the courts.
The law allows WWT (Trading) Ltd to defend a claim for compensation on the basis that the organisation took all reasonable care in the circumstances to avoid the breach, that is, by complying with Data Protection legislation when processing data.
Querying automated decisions
Individuals can ask WWT (Trading) Ltd not to make automated decisions based on their personal data; expect to be advised if the organisation may use automated processes to make such decisions; and challenge the results of automated decisions they believe them to be inaccurate.
Questions and requests regarding automated decisions can be submitted by contacting WWT (Trading) Ltd team on 01704 895181 or emailing shop@wwt.org.uk
Data security
WWT (Trading) Ltd ensures that there are appropriate controls in place to protect personal details provided to the organisation.
Online forms are encrypted and the online shop platform provider Shopify is certified Level 1 PCI DSS compliant. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
Please view Shopify’s Security Policy for detailed information. https://www.shopify.com/security
WWT (Trading) Ltd.’s database is only accessible by approved staff, contractors and suppliers and paper-based information is stored securely as required by GDPR.
Cookies
Cookies are small text files stored on computer by the websites individuals visit. They are standard across all websites and help website owners deliver a better experience to their users.
Further details about managing cookies on all types of devices can be found here: www.aboutcookies.org.
Why do we use cookies?
There are many different types of cookies and we use them to enable activities on our website and within some communications. We group these cookies as follows:
Essential cookies – These are cookies that are required for the operation of our website. They include for example, cookies that enable you to log into secure areas of our website or to make a purchase.
We also use essential cookies to remember information you’ve entered in the checkout process.
Functional cookies - These cookies are used to recognise you when you return to our website. This enables us to remember the preferences you’ve chosen. For example, we use functionality cookies to remember settings you’ve previously applied, such as layout and text size.
Performance cookies - These cookies are used to provide anonymous data to track how you interact with the website, and the number of visitors. This helps us to improve the way our website works, for example, by ensuring that you find what you’re looking for easily. We also use these to make sure the site is working properly.
Marketing Cookies - These cookies record your visit to our website, the pages you have visited and the links you have followed. We’ll use this information to make our website more relevant to your interests. These cookies allow us to target our advertising to you or to people similar to you, to measure the effectiveness of campaigns, or to exclude you from our advertising.
For example, a cookie set by a partner organisation may be used to exclude you from our membership ads on other organisations’ websites, if you have recently completed a membership purchase on our site. This enables us to target our advertising spend more efficiently. If you share an article using a social media sharing button, the social media site may record this.
Which cookies do we use?
The table below outlines the cookies that we use:
|
Cookie |
Author |
Type |
Description |
Duration |
|
keep_alive |
shop.wwt.org.uk |
Necessary |
The keep_alive cookie is used to maintain a user's session active on a website, preventing automatic logout during periods of inactivity. |
1 hour |
|
secure_customer_sig |
shop.wwt.org.uk |
Necessary |
Shopify sets this cookie to be used in connection with customer login. |
1 year |
|
localization |
shop.wwt.org.uk |
Necessary |
The localization cookie stores user preferences for language and region to provide a personalized browsing experience. |
1 year |
|
cart_currency |
shop.wwt.org.uk |
Necessary |
Shopify sets this cookie to remember the user’s country of origin and populate the correct transaction currency. |
14 days |
|
_tracking_consent |
.wwt.org.uk |
Necessary |
Shopify sets this cookie to store a user's preferences if a merchant has set up privacy rules in the visitor's region. |
1 year |
|
_cmp_a |
.wwt.org.uk |
Necessary |
The _cmp_a cookie is typically used for consent management, helping websites comply with legal requirements by storing user consent preferences. |
1 day |
|
_ga |
.wwt.org.uk |
Analytics |
The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
1 year 1 month 4 days |
|
_gid |
.wwt.org.uk |
Analytics |
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
1 day |
|
_gat |
.wwt.org.uk |
Performance |
This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites. |
1 minute |
|
shopify_pay_redirect |
shop.wwt.org.uk |
Necessary |
Shopify sets this cookie to enable secure online payment and checkout. |
1 hour |
|
_shopify_s |
wwt.org.uk |
Analytics |
This cookie is associated with Shopify's analytics suite. |
past |
|
_shopify_y |
wwt.org.uk |
Analytics |
This cookie is associated with Shopify's analytics suite. |
past |
|
_pay_session |
shop.app |
Necessary |
Shopify sets this cookie to enable secure checkout and payment function on the website. |
session |
Third party cookies
We use third party cookies for the purposes of advertising and analytics. The below table outlines the purpose of each of our current third party cookies and gives links to the privacy policies of each third party. Please note the third party cookies used may change as we work with new or different suppliers – this list will be reviewed and updated quarterly.
|
Cookie author |
Cookie category |
Cookie purpose |
Link to third party policy |
|
Google Adwords |
Marketing |
Allow conversion tracking, optimisation and remarketing |
|
|
|
Marketing |
Allow conversion tracking, optimisation and remarketing |
https://www.facebook.com/business/help/363303621411154?id=1205376682832142 |
|
|
Marketing |
Allow conversion tracking, optimisation and remarketing |
|
|
Google Doubleclick |
Marketing |
Allow conversion tracking and optimisation |
|
|
UserZoom |
Performance |
Four cookies are set by Google Analytics to allow integration with that platform. |
|
|
Microsoft |
Marketing |
Allow conversion tracking and campaign optimisation |
https://about.ads.microsoft.com/en-us/solutions/xandr/digital-platform-cookie-policy |
Third party tools
Some of the content on our website uses third party tools. These tools may use additional cookies.
|
Supplier |
Purpose |
|
Youtube |
Youtube is used to provide video content on the website |
How to change cookie preferences and settings
You can manage your cookie preferences any time you visit our website.
Cookies can also be controlled by your web browser settings. Whether our cookies are used will depend on your browser settings, so you’re in control. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, please use the following links:
Internet Explorer cookies information
Microsoft Edge cookies information
Please note that these links will take you to other sites. WWT (Trading) Ltd is not responsible for the information and the setting of cookies on these other sites.
Please be aware that by blocking all cookies, you may not be able to access or use all the features of our website and you will not receive a personalised experience.
We will occasionally update this policy to reflect changes to cookies we use. If we make any material changes in the way we collect, use and/or share information held in cookies, we will notify you by predominantly posting a notice of the changes on the website.
WWT (Trading) Ltd.’s online store may at times contain hyperlinks to websites owned and operated by other organisations. These websites have their own Privacy Policies, including policies on their use of cookies. These individual policies will govern the use of any personal information submitted or collected by cookies when individuals visit these websites. WWT cannot accept any responsibility or liability for the privacy practices of third-party websites and the use of such websites is at individuals’ own risk.
Sharing information with others
Suppliers
WWT (Trading) Ltd. sometimes uses external companies to process personal data on WWT (Trading) Ltd.’s behalf, for example on our online store’s platform Shopify.
In these circumstances, with reference to GDPR, WWT (Trading) Ltd is the Data Controller and these suppliers are Data Processors.
The security practices of supplier companies are checked before WWT (Trading) Ltd appoints them and then on a regular basis. WWT (Trading) Ltd puts contracts in place that set out the organisation’s expectations and requirements, especially regarding how suppliers store and process the personal data provided by WWT (Trading) Ltd. More detail can be found in the Shopify Consumer Privacy Policy.
https://www.shopify.com/legal/privacy/app-users
Third party marketing
WWT (Trading) Ltd. will only use personal information within the organisation for the purposes for which it was obtained.
WWT (Trading) Ltd. will not, under any circumstances, share personal data with any third party organisations for their use or sell it to them for their own marketing purposes, and individuals will not receive marketing communications from any other companies, charities or other organisations as a result of providing their details.
Legal requests
WWT (Trading) Ltd. will comply with legal requests where disclosure is required or permitted by law and a written request is received, for example, to government bodies for tax purposes or law enforcement agencies for the prevention and detection of crime.
Processing within the EU
The WWT (Trading) Ltd. online store platform Shopify is a Canadian company, to operate their business, they may send your personal information outside of your state, province, or country, including to the United States. This data may be subject to the laws of the countries where Shopify send it. Shopify takes steps to protect your information when they send your information across borders. In the UK your personal information is controlled by Shopify’s Irish affiliate, Shopify International Ltd. Full information on how Shopify process your information can be found in their Privacy Policy. https://www.shopify.com/legal/privacy/app-users
The length of time personal information will be retained
WWT (Trading) Ltd. will hold personal information on its systems for as long as it is necessary for it to carry out the relevant activity requested by the individual and as in line with the consent given.
The personal information of individuals who are no longer engaged with WWT (Trading) Ltd. will be held for no longer than 7 financial years. This period meets WWT (Trading) Ltd.’s statutory obligation to retain information for tax purposes.
If an individual asks WWT (Trading) Ltd. to cease contact, a record of the request will be kept along with the individual’s personal details to enable WWT (Trading) Ltd. to comply with the request over time, but this period will be no longer than the 7 financial years stated above.
Facebook marketing
WWT (Trading) Ltd. may participate in Facebook’s audience matching programme which enables the charity to display adverts to existing supporters when they visit Facebook.
Questions and requests regarding Facebook marketing can be submitted by contacting WWT’s Supporter Services team on 01453 891198 or emailing supporter@wwt.org.uk
Comments or questions about WWT (Trading) Ltd.’s Privacy Policy
Any questions about this Privacy Policy should be addressed as follows:
Write to: WWT Online Shop, WWT (Trading) Ltd, Martin Mere, Fish Lane, Burscough, Lancashire, L40 0TA.Email: shop@wwt.org.uk
Phone: 01704 895181
The UK's data protection authority is the Information Commissioner's Office (ICO).
The ICO’s website is www.ico.org.uk
The organisation can be contacted at: https://ico.org.uk/global/contact-us/
Changes to WWT’s Privacy Policy
This Privacy Policy was updated on 8th August 2024 and may be updated from time to time. The latest version will always be available at shop.wwt.org.uk/privacy-policy
If changes are made to WWT’s Privacy Policy in the future, a prominent notice will be posted on our website.
We recommend you check this policy from time to time to inform yourself of any changes.